Working to make the Russian fish market more transparent
18.12.2009 EUROFISH Magazine Issue 6 2009 (November / December)
Founded in 2006 as a non-profit organisation the Association of Fish Processing and Trading Companies now consolidates more than 20 members – leading importers, processors and traders on the Russian market. The member-companies account up to 80% of the country’s fish imports and in the domestic market distribute around 90% of the pelagics and 80% of salmon.
The main objective of the Association is to develop a well-coordinated policy for its members, to guide them, to contribute to the dynamic development of the fish market and make it more attractive to the investors. The goal and mission of the Association is to make the fish market transparent. It specifies strict requirements to all the candidates wishing to join the Association regarding meeting the high standards of reliability.
The Association provides its members with a range of services such as market analysis, consulting support, civilized lobbying the interests in the market. It is also planning to correct its PR strategy towards the expansion – it aims to heighten itssocial authority as the Association is going to give support to the government of Russia in implementing the policy of ensuring high quality and standards of the fish products.
The fishery industry has been lucky in the way that it has not been hit by the crisis compared to other industries. Of course, nowadays the plans of fishery industry development are cut down, but quality and safety problems are as well before the crisis one of our main tasks. The Association monitors the market to contribute to ensure the observance of legal business methods; does explanatory work in the area of the newest technologies, trends and requirements. Also the Association collaborates with other countries to exchange experience, organize workshops and exhibitions; helps its members in developing their marketing strategies by creating a media plan for them and advising on participation in the different fisheries events.
Participation at InterFISH is very important for the Association, as it comes hear to support this new initiative of the Federal Agency for Fisheries. Representatives of the Association's member-companies are happy with the business contacts made during the fair and the Association supposes that InterFISH will develop into one of the best forums. The Association also plan to participate next year and believe that the fair has bright future.
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